What we do
How we make your site legible to AI assistants
An assistant can only recommend a company it can actually read. We check whether yours can be read, fix what's stopping it, and report what changed — without claiming credit we can't prove.
Run the free instant checkHow it works
Three steps, in the order you experience them
1. Check
The instant check on this site is free and takes seconds. The full report goes further: the six checks that need us to read through your site properly, plus what assistants say today when someone asks for a company like yours — and which companies they name instead of you.
2. Fix
We fix what the report found, on the site you already have. The report defines the scope, so there is nothing to negotiate and no call to scope it. When we're done, every check in your report passes — verified by re-running the same tool in front of you, or we fix it free.
3. Watch
Optional, monthly. We re-run the check and report what moved — on your site, and in what assistants say when someone asks for a company like yours. We report movement. We do not claim we caused it: these systems change on their own, for reasons unrelated to anyone's work.
The proof problem
Why nobody can promise you a placement
Assistants are non-deterministic. Ask the same question twice and you can get different companies back, and answers are partly shaped by who is asking. So a single screenshot showing you missing — or showing you winning — is noise presented as data. That is why every number we give you is a frequency out of a stated number of attempts, never a rank, and why we tell you the date and the model.
It also means we will not tell you we can make an assistant recommend you. Nobody can say that honestly. These systems change for reasons that have nothing to do with anyone's work, and a vendor who takes credit when your number goes up has quietly agreed to take the blame when it goes down — which they will not.
What we can do is mechanical and checkable. Either your homepage renders without JavaScript or it doesn't. Either your robots file turns away the crawlers these systems use or it doesn't. Either you publish structured data about your business or you don't. We fix the things that are true or false, show you the measurement before and after, and let you draw your own conclusion about the rest.
Who this is for
We work with a narrow list of companies on purpose
We're not tied to any one industry. We're tied to one problem and an honest way of measuring it — and that only makes sense for a specific kind of company.
A good fit looks like
- Your website matters to how you get customers — if nobody ever looks you up, none of this pays for itself
- One person owns the decision about the site — we're not built to sell through a committee
- You can let us change the site, or you're willing to have it rebuilt
- You'd rather see a measurement you can verify than a promise you can't
We're not a fit if
- You want a guaranteed placement in AI answers — nobody can promise that honestly, and we won't pretend otherwise
- You want someone to run your ads — that's not what this is, and we'd be the wrong people for it
- You want to be convinced AI matters at all — that's a longer conversation than we're set up to have; we're set up to show you your own site's numbers
- Nobody can give us access to the site and nobody will rebuild it — then the findings are all you'd be buying, and the free check already gave you most of those
Saying this publicly costs us some leads. It also means the calls we do take are with people we can actually help.
Prefer to talk it through first? Book a call.