FAQ
Questions people actually ask
Including the ones with answers that cost us business. If something isn't here, ask — we'll add it.
- What does the free check actually cost?
- Nothing, and there's no card, no commitment, and no email needed to see it. Enter your address and five checks run live against your site in seconds. The full report — six deeper checks plus what assistants say when someone asks for a company like yours — comes back within one business day.
- What does it cost if I want you to do the work?
- Three routes, all published. Fix is $1,500 one-time — we fix every failing check in your report on the site you already have. Fix + Watch adds a monthly re-check at $500 a month. Rebuild is $5,000 for a new site on our template. Which one we suggest depends on what your report found, and the scope is the report, so there is nothing to negotiate.
- How long am I committed for?
- The monthly retainer is month to month. There's no minimum term and no cancellation fee. If it stops being worth it, you stop.
- Do you run ads for me?
- No. Ad management is not what this is. We make your site legible to AI assistants and report what moves. If you want someone running paid campaigns, we are the wrong people and we will say so rather than take the work.
- Can you prove the results came from you?
- No, and we won't claim otherwise. We can show you that a number moved. We can't prove we're the reason it moved — the underlying AI models change on their own, on schedules nobody outside those companies controls, for reasons unrelated to anyone's work. Anyone who tells you they can prove causation here is selling something. What we do instead is show our method: every report says how many questions we asked, which system answered them, and on what date, so you can check the work or repeat it yourself.
- Where are your case studies?
- We don't have any yet, and we're not going to invent them. We haven't finished paid work for a client. Once we have, that section gets replaced with what actually happened — including the numbers that don't flatter us. Faking it would undercut the one thing we're actually selling.
- Who is this not for?
- If you want a guaranteed placement in AI answers, nobody can promise that honestly and we will not pretend otherwise. If you want someone to run your ads, that is not what this is. If your website does not matter to how you get customers, none of this pays for itself. And if nobody can give us access to the site and nobody will rebuild it, then the findings are all you would be buying — and the free check already gave you most of those.
- How long until it's live?
- A fix is usually days, not weeks, because the scope is a finite list your report already defined. A rebuild is longer and we quote the date on the call. Either way you get a re-check in front of you when we are done.
- Do you build AI flows too?
- Yes — lead response, intake, support deflection, internal automation. It is real work we do, but it is not part of any price on the pricing page and it is not what we lead with. If you want it, it is a separate conversation and a separate quote.
- What happens on the call?
- Twenty minutes. We walk through your report, tell you which of the three routes we would pick and why, and tell you plainly if none of them is worth it for you. No slide deck, no proposal to sit through, and no follow-up sequence if you say no.
- Do I have to buy anything to get the free check?
- No. Plenty of people take the list and do the work themselves, and that's fine. If you'd rather we did it, we quote it after you've seen what's on the list — not before.
Still not answered? Book a call.